![]() ![]() One day, I had a kind of nervous breakdown and fainted. She said she experienced a breakthrough in organizing one day: "I was obsessed with what I could throw away. Instead, she yearned to be the bookshelf manager to continue to tidy up books. Whenever there were nominations for class roles, she did not seek to be the class representative or the pet feeder. In junior school, Kondo ran into the classroom to tidy up bookshelves while her classmates were playing in physical education class. Kondo says that she has been interested in organizing since childhood. Kondo opened an online store called KonMari in 2019. In 2015 she was named to the TIME 100 list of the world's most influential people. In August 2021, Netflix released a follow-up show, Sparking Joy with Marie Kondo. ![]() In the United States and the United Kingdom, the profile of Kondo and her methods were greatly promoted by the success of the Netflix series Tidying Up with Marie Kondo, released in 2019, which gained Kondo a nomination for the Primetime Emmy Award for Outstanding Host for a Reality or Competition Program. It was a best-seller in Japan and in Europe, and was published in the United States in 2014. Her books have been translated from Japanese into several languages, and her book The Life-Changing Magic of Tidying Up (2011) has been published in more than 30 countries. Kondo has written four books on organizing, which have collectively sold millions of copies around the world. What we think about beauty is reflected on how we handle and treat our products, and, in turn, ourselves.Marie Kondo ( 近藤 麻理恵, Kondō Marie, pronounced, born 9 October 1984 ), also known as Konmari ( こんまり), is a Japanese organizing consultant, author, and TV presenter. Before they used or bought a large volume of products, but they shifted back to cherishing a smaller amount. For a lot of my clients, organizing products the KonMari way, it’s an opportunity for people to really think about their relationship with beauty and what they aspire to, and I’ve seen people make drastic changes after tidying their bathroom or vanity. What I suggest doing is taking everything out of storage and grouping them into category - lipsticks, eyeshadow and so on - and ask yourself, "Which ones bring me joy in this time in my life? Does this product make me beautiful right now?" Something I learned from working with so many people’s bathrooms and helping people organize makeup is that really going through our makeup products raises our awareness of what we think about beauty. If somebody wanted to simplify their beauty situation, what steps would we take? ![]() In the US, there’s certainly a maximalist approach to buying products - we like a lot of things. Beauty is kind of fleeing, ephemeral, and I think we really understand that. This might be my personal view of what Japanese people’s understanding of beauty is, but there’s beauty in being conservative - I think that’s what the prevalent understanding of what Japanese beauty is. Japanese women tend to put in a lot of effort to their makeup, and the end result is to look like you’re not wearing anything. Is there a Japanese standard of presentation that you’ve seen? ![]()
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